DappRadar Unveils New UAW Metric to Track User Acquisition

Robert Hoogendoorn

DappRadar has launched a new, innovative metric called New Unique Active Wallets (New UAW), enabling users to track wallets interacting with a decentralized application (dapp) for the first time. This metric, now available for most dapps listed on DappRadar, offers a clear view of user acquisition and growth trends across supported blockchains.. 

The New UAW metric measures wallets engaging with a dapp for the first time within a chosen timeframe. Accessible under the Stats tab on individual dapp pages, such as Uniswap V4, KAI-CHING and Pixels, it provides a snapshot of new user activity. 

To classify a wallet as “new,” DappRadar examines two years of historical data, ensuring the wallet has no prior interactions with the dapp. This metric, updated every two hours, is always equal to or less than the total Unique Active Wallets (UAW) metric, because it focuses solely on first-time interactions. 

Currently, New UAW is available on major blockchains like Ethereum, NEAR, Arbitrum, Base, TON, Avalanche, Polygon, OP Mainnet, WAX, and Cronos, with additional chains to be added later. For multichain dapps, the metric may not yet cover all supported networks.

How New UAW works

Similar to the standard UAW metric, New UAW tracks on-chain wallet interactions with a dapp’s smart contracts, such as token transfers or custom transactions. Interactions between individual wallets are excluded. By analyzing two years of data, DappRadar ensures accurate identification of new users, offering reliable insights into a dapp’s growth trajectory.

In the screenshot pictured above, KAI-CHING attracted 49.11 million wallets in the past 30 days. Out of those 7.79 million never used the dapp before. 

Why New UAW matters

The New UAW metric empowers users, investors, and developers with actionable insights, including:

  • Tracking User Growth – Identify whether a dapp is attracting new audiences.
  • Spotting Early Traction – Detect emerging projects with rising user interest.
  • Analyzing Sustained Growth – Compare timeframes to assess whether growth is consistent.
  • Benchmarking Performance – Compare New UAW across dapps and blockchains for competitive analysis.
  • Supporting Investment Decisions – Use growth data for investor reports or token holder updates.

This metric is especially valuable for understanding user acquisition trends and distinguishing new users from returning ones, a first for DappRadar’s platform.

Advanced options

For deeper analysis, New UAW is integrated into the DappRadar API and DappRadar MCP, enabling developers, investors, and analysts to leverage this data programmatically. Whether you’re evaluating a dapp’s potential or preparing detailed market reports, New UAW provides a robust tool for informed decision-making.

Closing Words

With the introduction of New UAW, DappRadar equips its community with a powerful lens to explore the evolving landscape of decentralized applications. Start analyzing today and uncover the growth stories shaping the future of Web3.